Product labels
Brand, product name, variant and supplied information arranged into a clear label hierarchy.
CREATIVE SERVICES / 02
Packaging &
label design.
Packaging and labels that bring your product’s character into focus. A clear brand, a readable product story and an appropriate visual direction come together across the pack.
One product.
Or a growing range.
A bottle label, a carton and a product family each need a different approach. I look at the identity, the available space and how customers encounter the product, then shape the artwork around those requirements.
Boxes & cartons
Graphic artwork developed for the agreed packaging format and supplier’s dieline.
Range extensions
A consistent design language with enough distinction for flavours, sizes or product variants.
Packaging presentations
Product and packaging visuals to help discuss the design and show its intended appearance.
Deliverables, concept counts and revisions are agreed for your chosen package or project.
A GOOD BRIEF
The practical details matter from the start.
Share the actual pack format and supplier specifications as early as possible. Confirmed content and dimensions give the design a reliable foundation and help avoid late changes to the layout.
- Product details, range and target audience
- Supplier dieline and final dimensions
- Approved label copy, barcode and supplied symbols
- Print process, finishes and required file format
HOW WE WORK
From the first conversation
to the final files.
- 01
Understand the product
We discuss the category, audience, pack format and the information the artwork needs to carry.
- 02
Build the visual direction
Design brings the brand and product together, with room for both key messages and supporting details.
- 03
Refine for the format
The selected direction is refined against the agreed dieline and artwork specifications before handover.
IN PRACTICE
Selected work.
Explore case studyPackaging & labels
Pogou Juice
Mango colour, fruit imagery and a playful label create an energetic presentation for Pogou Juice.
Can we start with one label and expand later?
Yes. Tell me about planned variants at the beginning so the first design can establish a useful foundation for the wider range.
Do I need a packaging dieline?
For artwork that must fit a specific box or label, the supplier’s confirmed template and dimensions are the best starting point. If those are still being decided, mention that in your enquiry.
Can you work with my printer overseas?
The design can be prepared against specifications supplied by your printer or packaging manufacturer. Include their requirements in the brief so the file setup and handover are agreed.
Who supplies the wording on the pack?
You supply and approve product information, required wording, barcodes and other factual content. The design scope covers arranging that content into the agreed artwork; any additional content work is discussed separately.
ALSO EXPLORE
START SOMETHING GOOD
Your next idea. Let’s talk.
Tell me about your business, the design you need and your ideal timeline.