Colour
A focused yellow-and-green palette connects the bottle to the fruit.
Packaging & labels / Food & beverage
Pogou Juice
A bright first impression.
Mango colour, fruit imagery and a playful label create an energetic presentation for Pogou Juice.
DESIGN DIRECTION
Flavour leads the way.
Yellow runs through the drink, fruit and surrounding composition. The cut mango makes the flavour easy to recognise, while green leaves and the green brand name add contrast. The product stays central as the surrounding splash adds movement.
A label with its own personality.
The rounded Pogou lettering, mango character and light label panel make the bottle feel approachable. The visual hierarchy moves from the brand name to the flavour, with supporting information kept within the label rather than competing with the wider image.
A CLOSER LOOK
Hierarchy
Brand and flavour remain distinct within the label.
Product image
The angled bottle, splash and fruit create an active composition around one product.
The packaging and product presentation share the same visual language. That continuity lets the label remain recognisable when the product is seen within a larger promotional image.
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