Lettering
Tall, expressive characters make the name the first read.
Brand identity / Spirits & hospitality
Copperhead Distillery
A spirit of its own.
An ornate identity that brings together a barrel illustration, expressive lettering and a distinctive framed silhouette.
DESIGN DIRECTION
Character, built into the mark.
The barrel sits at the centre of the original identity. Curved lettering and ornamental flourishes gather around it, creating a compact composition with the richness of a traditional spirits label. The design has a clear centre of attention even with a generous amount of detail.
A restrained palette. A detailed story.
Warm metallic tones, white linework and a dark ground give the intricate illustration room to read. The large Copperhead name establishes the hierarchy, while the smaller distillery lettering and barrel complete the story.
A CLOSER LOOK
Illustration
The barrel gives the identity an immediate connection to its category.
Composition
A contained frame keeps the decorative elements together as one recognisable mark.
The same identity can be considered as a standalone mark and in a product setting. Seeing both makes the relationship between fine detail, scale and contrast easier to understand.
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