Symbol
The crescent creates the silhouette; the botanical drawing provides the texture.
Brand identity / Beauty & personal care
Moonchild Beauty
Quiet presence.
Intricate character.
A botanical crescent and finely drawn details give this beauty identity its distinctive, expressive centre.
DESIGN DIRECTION
A crescent made of details.
Flowers and leaves build the crescent rather than simply sitting beside it. Fine feather shapes extend below the mark, while small botanical details appear inside the name. Together, they create an identity that feels decorative without losing its central shape.
Let the linework speak.
The original artwork uses a single light colour on black. That contrast brings out the delicate drawing and keeps the different elements visually connected. The widely spaced Beauty descriptor gives the denser crescent a quieter companion.
A CLOSER LOOK
Typography
A clear uppercase name balances the more intricate illustration.
Presentation
Monochrome applications carry the same contrast into a beauty product setting.
The strength of this identity is in the relationship between a simple overall silhouette and the detail discovered on a closer look. The original mark and application visual show both levels.
Explore logo & brand identity
START SOMETHING GOOD
A direction for your own brand.
Tell me about the project you have in mind. We can shape the right scope together.